Crafty.
Crafty.
“It’s skinny lads in their twenties who’re passionate about this stuff” – Tony Naylor, Restaurant magazine.
I am one of those lanky lads.
For the last couple of weeks I have been asking myself why I am. Why I get excited at the sight of a beer I’ve never seen before or why I think when I see somebody in a goose island t-shirt in the street that me and him would be great friends.
It made my day when @scottmurray123 tweeted;
“ Just entered a bit of a paradox @theoldhouse 2 guys asking for a white wine list whilst 2 girls get excited for Brooklyn EIPA and order pints”
I don’t consider myself a ‘geek’ on the subject as such, nor an expert but I love the fact most of my friends are also just as obsessed as me. On the other hand some of my friends who aren’t in the industry find it utterly baffling that I bought a bottle of beer for £16 and ask what’s up with Carling. I find this enraging but I realise that I work in a bar so I’m bound to have more interest in what I and others drink but there is so much more interesting, tastier and higher quality drinks out there.
Luckily, breweries and bars are now taking note that beer has never been cooler and moving into the direction of craft beers, offering beers from all over the world. In order to make sure this is not just a ‘fad’ we should all support what’s becoming rapidly available.
Its not only old blokes in smoky local pubs wearing worn out faded “ Derbyshire real ale festival, 1996” t-shirts drink anything but lager these days. Although if you do have a t-shirt similar to this it will now be considered vintage so wear it with pride and skinny jeans.
These beers are cool and have cool people creating them. James Watt and Martin Dickie from Brewdog brewery in Scotland have come up with some incredible concepts, brewing a beer under the sea and a one time strongest beer in the world at 51% to name a few. Artists such as Johanna Basford and Ralph Steadman (for Brewdog and Flying Dog respectively) have been involved for some time now, getting their work on the labels and packaging of beers to reflect the interesting nature of the tipple inside the bottle and the views of who put it in there thus proving how modern day drinking is changing.
The next time you go for a drink have a look in the fridges for Brooklyn Brewery, Goose Island, Brewdog and Flying dog. These are my favourites but there are hundreds of different makers.
Enjoy.
Craig Macdonald.
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